This idea is archived

Sponsor Grey's Anatomy on Living TV

Provided by ids
The phenomenally successful US drama Grey's Anatomy is exclusive to LIVINGtv. Grey's Anatomy is a sexy drama about interns.

Tell us about the Opportunity / What is it?

The US Sensation is back, for a second series in 2006. It's the drama about interns struggling to be doctors and doctors struggling to stay human. It's a drama of intensity and medical training mixed with the funny,sexy and painful lives of interns who are about to discover that neither medicine nor relationship can be defined in black or white.

What is the Marketing Objective?

By sponsoring this Programme you can associate with one of the strongest brands on Multi channel television. Opportunity to create a brand experience.

How does it work?

The sponsor would receive 8 x 10 second sponsorship credits throughout the programme. In terms of producing production credits, Ids have their own production team, and also work closely with Red Bee Media (BBC Broadcast) and a selection of independent creative agency's. We are happy to help with the production process. Grey's will be heavily promoted and the sponsor would receive branding on these promotional trails.

Who's used it in the past?

Sheila's Wheels - New Brand launch.

Features / Benefits

There is an opportunity to extend your brands communication by Interactive elements, from competition spots, creating dedicated web pages. An advertisement can now let viewers request brochures, ask for samples, get a call back or have an extended brand experience, all from the comfort of their armchairs and within a few clicks of the red button.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kEstimated Women 16-34 Reach 2,191,000
16 - 24
25 - 34
35 - 44
Female
ABC1
ONLINE
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL14 Aug 06 - 22 Dec 06BUILD AWARENESSSPONSORSHIP / MEDIA
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