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Sponsor Happy Hour on UKTV Gold

Provided by ids
UKTV are offering sponsorship programme strand - Happy Hour, featuring double bills of the UK's best loved comedies.

Tell us about the Opportunity / What is it?

9pm is the perfect time for relaxing...the dinner is finished and washed up, the kids are going to bed.and the tea is in the pot. Monday - Friday from 9pm UKTVGold is showing classic comedy to put your feet up and relax to. 9 pm is Happy Hour with Double Bills of our best rating comedies. The Vicar of Dibley, Only Fools and Horses, Fawlty Towers, Dinner ladies and The Royale Family. UKTV are offering sponsorship of this fantastic programme strand.

What is the Marketing Objective?

By sponsoring this Programme you can associate with one an exciting brands within our portfolio on Multi channel television. Giving you the opportunity to create a brand experience.

How does it work?

Sponsoring a programme allows an advertiser to place a series of short credit sequences (which ids can help create), featuring their logo and a commercial message, in and around a programme with a target audience or brand association an advertiser aspires to. Happy Hour is available Jan - Dec 06 at the prime viewing time of 9-10.20pm.

Who's used it in the past?

This is a new opportunity, free from any brand associations.

Features / Benefits

Give your brand attitude and a sense of humour by associating with some of the UK's best loved comedies. Sponsorship is an ideal vehicle to gain high levels of frequency with a highly targeted audience. You can additionally extend your brands communication by Interactive elements, from competition spots, creating dedicated web pages etc. An advertisement can now let viewers request brochures, ask for samples, get a call back or have an extended brand experience, all from the comfort of their armchairs and within a few clicks of the red button.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£251k to £500k15,683 16-54 adults
35 - 44
45 - 54
55 - 64
Both
ABC1
C2
ONLINE
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearINCREASE LOYALTYSPONSORSHIP / MEDIA
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