This idea is archived

Sponsorship of the Peppermint Candy live event

Provided by Jazz FM
Opportunity for effective product sampling and fashion & style placements in association with Peppermint Candy, a new swing CD.

Tell us about the Opportunity / What is it?

Jazz FM, in association with Universal Music Group have launched a swing compilation CD featuring dance numbers from the 20's, 30's and 40's up to the present day. The album entitled 'Peppermint Candy' is supported by a dedicated weekly radio show on Jazz FM and with an event at the Cobdan Club, London on 6th July 2011. Sponsorship of the Peppermint Candy event is currently available to brands.

How does it work?

The potential exists for a brand through the sponsorship of the Peppermint Candy live event to reach a large, engaged style and music conscious female biased audience. The live events offer the opportunity for really effective product sampling and fashion and style placements and unique VIP entertainment.

Who's used it in the past?

This is a brand new opportunity for advertisers.

Features / Benefits

The name Peppermint Candy created for the CD, radio programme and live event activity has been chosen to convey the following qualities: broad, fun & feminine, that will appeal to a broad 18-55 female skewed target, with visual potential for branding. The live event activity will be supported on-air and online and by social media through Facebook, Twitter, PC hashtag and Vimeo for the brand fed from the Jazz FM programme.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsJazz FM reaches 448,000 listeners weekly.
16 - 24
25 - 34
35 - 44
45 - 54
Female
ABC1
RADIO / NATIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
LondonUntil 06 Jul 11BUILD AWARENESSEXPERIENTIAL
SPONSORSHIP / MUSIC / POP
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