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Sponsor KissTory - an old skool hour on Kiss FM & IndigO2 event

Provided by Bauer Media
Tapping into the the enormous dance music heritage and the credentials of Kiss-Kisstory plays the tracks Kiss made famous

Tell us about the Opportunity / What is it?

Kiss is an iconic media brand that sprung up from London pirate radio in the late 80s, with the mission to 'never stand still', discovering new music and cool stuff from all over the world. Kiss evolves around ever changing lifestyles and trends of the UK's young 15 - 34 market. Tapping into the the enormous dance music heritage and the credentials of Kiss - Kisstory plays the tracks Kiss made famous! Bauer Media are offering the opportunity to sponsor Kisstory, an hour of old skool every week day between 11am-12pm with Justin Wilkes.

What is the Marketing Objective?

Opportunity to build awareness of your brand and reach 6.6 million listeners

How does it work?

The sponsorship credits and trails will place the client at the heart of the show communicating the clients key messages. The sponsor will receive a minimum of 3 x10 second credits within the show and 3 x 30 seconds trails per day. The sponsor will also have the opportunity to run one competition per month which will include 1 week of pre-promotion. In addition, we will run Kisstory club nights providing the client with the opportunity to connect with thousands of clubbers with a passion for Old Skool dance music.

Who's used it in the past?

This is a brand new sponsorship opportunity.

Features / Benefits

Kisstory Events will allow the sponsor to be aligned with the ever famous Kisstory show. Kiss and AEG have teamed up to present a brand new monthly club night, Kisstory at indigO2. The night will be hosted by Kiss DJs, playing the tracks Kiss made famous from the past twenty years, and each night will feature a PA from a classic Kisstory artist, including Baby D, Phats & Small, Robin S Bizarre Inc, Artful Dodgers, Snap and Basement Jaxx. Extensive event branding opportunities will be available in pre-event marketing including press, O2 magazine, online, listings and flyers

Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +Reaching 6.6 million Adults 15+ @ 28.6 OTH
16 - 24
25 - 34
Both
ABC1
C2
RADIO / NATIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, LondonAll YearBUILD AWARENESSEXPERIENTIAL
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