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Sponsor Hit US Series, Major Crimes

Provided by Sky Media
Sky Media and NBC Universal are pleased to offer sponsorship of the hit US show, Major Crimes.

Tell us about the Opportunity / What is it?

Sky Media and NBC Universal are pleased to offer sponsorship of the hit US show, Major Crimes, arriving to Universal Channel on 18th March 2013. This is a great opportunity to sponsor a new series, which had the biggest series launch in US Cable history. Major Crimes takes television's favourite squad of detectives — known to viewers from the hit series The Closer — into bold new territory.

What is the Marketing Objective?

Build brand awareness with a loyal and engaged audience.

How does it work?

Accreditation will include 15 second opening & closing credits, break bumpers 2 x 5 seconds per centre break, and 480 credits over the series. Promotion includes a 5" logo accreditation on all promos - if a sponsorship is signed off before Monday 4th March 2013. Universal online is also offering an online package during the sponsorship period including, homepage re-skinning, competition, homepage carousel, social media shout-outs, and a newsletter feature.

Who's used it in the past?

Please contact Mike Murphy for details.

Features / Benefits

Major Crimes achieved the biggest series launch in US Cable history when the first episode attracted 9.5million viewers, and it's been picked up for a 2nd series of 15 episodes which we plan to air in September. Universal Channel will be spending over £550k in media value on the launch of the show.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsEpisode 1 reached 9.5 million episodes in the US
25 - 34
35 - 44
45 - 54
All adults
Female
Both
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 27 May 13BUILD AWARENESSSPONSORSHIP / MEDIA
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