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Sponsor male focused TV programming with Dave Prime Time

Provided by ids
Dave - the destination channel for men seeking witty banter - is seeking partners to sponsor primetime programming.

Tell us about the Opportunity / What is it?

Dave is the destination channel for men seeking witty banter. Dave is a brilliant combination of BBC content and new commissions, such as success stories like Argumental and Batteries Not Included. Dave is the largest MC channel for 16-44 year old men. Dave reaches 90% of Men-35. Dave reaches 88% of ABC1 men. Dave's top programmes, Live at The Apollo, Qi, Mock The Week, Billy Connelly's World Tour, Jack Dee, Have I got News For You, Never Mind The Buzzcocks and James May's Top Toys all achieved over 440,000 adult impacts during 2008. Find out more...

What is the Marketing Objective?

Build awareness with a male target audience.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +16-44yr old men
25 - 34
35 - 44
Male
AB
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 31 Mar 10BUILD AWARENESSSPONSORSHIP / MEDIA
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