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Sponsor Metro's 2010 London Marathon Special Feature

Provided by Metro (Associated Newspapers)
Exciting opportunity for a brand to be the sponsor of Metro's coverage of the London Marathon 2010

Tell us about the Opportunity / What is it?

Metro has created a unique sponsorship opportunity for it's coverage of the London Marathon in April 2010. It will feature on the front page an interview with Paula Radcliffe, a two-page guide to the course, with key points of the race and best places for spectators to enjoy it. There will be section on tips for competitors as well as a feature on Metro's team of three runners who we have been following in the lead-up to the race. The package includes full branding and sponsorship. We are open to working with brands to deliver a package that achieves your objectives.

What is the Marketing Objective?

Build affinity with the Urbanite London audience.

How does it work?

The package includes full branding and sponsorship of the special feature as well as online coverage at www.metro.co.uk.

Who's used it in the past?

This is a media first opportunity.

Features / Benefits

- Great opportunity for a brand to engage with London Urbanites who are involved as a runner, spectator or as a resident of London. - The team at Metro are highly experienced. The sponsorship opportunity focuses on integrating the client into the fabric of the game.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kABC1 18-44 yr old Urbanites
16 - 24
25 - 34
35 - 44
Both
ABC1
LOCAL MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
London01 Apr 10 - 30 Apr 10ENGAGEMENTSPONSORSHIP / MEDIA
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