This idea is archived

Sponsor Millionaire, Deal or No Deal & Blockbusters on Challenge

Provided by Sky Media
A brand new opportunity to sponsor 3 top rating game shows on Challenge, including the brand new series of Blockbusters!

Tell us about the Opportunity / What is it?

Challenge has just undergone a huge revamp and investment in its shows, resulting in the acquisition of all the back catalogue of Who Wants To Be a Millionaire?, Deal or No Deal and the commissioning of a brand new series of the classic game show Blockbusters, presented by Simon Mayo! In 2011, through the move to Freeview, Challenge had a cumulative reach of 31 million viewers, and these shows will provide a sponsor the opportunity to reach the majority of these viewers through the most popular game shows. It's Saturday night every night of the week on Challenge!

What is the Marketing Objective?

A brand new opportunity to sponsor 3 top rating game shows on Challenge, including the brand new series of Blockbusters!

How does it work?

Sponsorship of these three shows on Challenge shall include opening and closing credits of 15 seconds, Break bumpers of 2x5 seconds per centre break and Logo accreditation on all programme specific on all programme specific tailors that are 20 seconds long or greater in length. For the full specification regarding watch of these programmes (including full descriptions, scheduling and coverage deliveries).

Who's used it in the past?

This is a brand new sponsorship opportunity.

Features / Benefits

Hugely popular game shows, proven by their success on terrestrial channels. Established shows with a large number of loyal fans. Entire Deal or No Deal and Millionaire back catalogue available. Big name presenters - Simon Mayo, Chris Tarrant and Noel Edmonds. Availability of Challenge on Sky, Freeview and Virgin Media will extend its audience. Long-running shows, providing a huge number of exciting episodes throughout the week. Recent rebranding of the Challenge channel will ensure promotional activity, where applicable.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kChallenge had a cumulative reach of 31 million viewers.
16 - 24
25 - 34
35 - 44
45 - 54
Female
Both
ABC1
Main Shopper
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
Many more ideas on GetMeMedia.com   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas

Age

Gender

Media Route

Marketing Route

Full Search Options
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service