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Sponsor Next Top Model on Living TV

Provided by ids
Following on from the phenomenal success, BNTM & ANTM return to our screens, ideal water cooler TV.

Tell us about the Opportunity / What is it?

Following on from the phenomenal success of the previous show, America's Next Top Model with Tyra Banks will return for series 8 & Britain's series 3. Watch as the girls from various backgrounds, sizes and shapes battle it out to win. With tears and tantrums along the way it is definitely must see TV.

What is the Marketing Objective?

By sponsoring this Programme you can associate with one of the strongest brands on Multi channel television. Opportunity to create a brand experience.

How does it work?

Sponsorship allows you to place a series of short credit sequences featuring your logo and a commercial message in and around a programme with a target audience or brand association an advertiser aspires to attract. Placed in between regular advertising and the programme itself, it guarantees a prime position and a maximum visibility. The IDS creative team can also help you to create your brand message if needed. There is also the opportunity to extend your brands communication by offering interactive elements, from competition spots to creating dedicated web pages.

Who's used it in the past?

This has been sponsored throughout the whole year in 2006 By John Frieda, and ASOS in 2007 for America's Top Model.

Features / Benefits

An advertisement can now let viewers request brochures, ask for samples, get a call back or have an extended brand experience, all from the comfort of their armchairs and within a few clicks of the red button. In-store promotions, in-salon TV's and now text return path bumpers are also available.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +Over 1m 16-34 yr old women will watch at least 4 times
16 - 24
25 - 34
35 - 44
Female
ABC1
C2
ONLINE
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL09 May 07 - 23 Dec 07INCREASE LOYALTYSPONSORSHIP / MEDIA
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