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Sponsor Series 3 of "Project Catwalk" on Sky One

Provided by Sky Media
Style & Fashion content and programming running across a number of media platforms

Tell us about the Opportunity / What is it?

This integrated media opportunity allows an advertiser to target fashion conscious ABC1 women utilising a number of different media and events. This package will include sponsorship of the third series of Project Catwalk on Sky One, partnerships with both the West End show Hairspray and the Tower Music Festival supported by online, interactive and magazine media.

What is the Marketing Objective?

Raise brand awareness and build brand association within the fashion genre.

How does it work?

An integrated media package including on air television sponsorship (with interactive capabilities), online display advertising, magazine editiorial and competitions and event sponsorships

Who's used it in the past?

A number of advertisers including Nike, Jeep, Goodfellas, Hyundai, Barclays Commercial Bank and Pioneer have run integrated media campaigns with Sky Media.

Features / Benefits

Television: Programme Title sponsorship: "Brand Name" sponsors Project Catwalk. Event: Varying levels of involvement with events ranging from Title sponsorship to supply and sample rights. Digital: Branding on Sky Media fashion (ASOS, FUK.co.uk and showbiz websites with links to the brands' site. Magazine: Editorial content and competitions.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsABC1 fashion conscious females aged 18-45
16 - 24
25 - 34
35 - 44
Female
AB
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL07 Jan 08 - 31 Mar 08BUILD AWARENESSEXPERIENTIAL
SPONSORSHIP / MEDIA
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