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Sponsor 'The Advent Calendar Watch and Win' on Nickelodeon

Provided by Sky Media
This year Sky Media and Nickelodeon will be offering an exciting promotional Christmas stunt which is available for sponsorship!

Tell us about the Opportunity / What is it?

This year Nickelodeon will be offering a Christmas promotion stunt that will be available for commercial sponsorship! The Advent Calendar Watch and Win competition will be Nickelodeon's BIG Christmas Stunt for 2012. With full editorial support, the proposed will offer a brand a cross platform partnership that is connected via on air-promotions, sponsorship and digital. This will deliver a fully integrated, channel endorsed package to promote and drive awareness for a brand.

What is the Marketing Objective?

This will offer brands a unique avenue to reach the all-important kids' market.

How does it work?

Sponsorship Strand: 1st- 30th December on Nickelodeon Only from 09:00 - 12:00. Approx 4 x 10" & 4 x 5" credits per hour, approx 240 spots over December Sponsorship to deliver approx 98 actual Kids TVRs. The sponsorship bumpers would combine the brand with a graphic treatment that reflected the overall advent theme. For instance an advent calendar window opens to reveal a clip or image of the brand. Premium Inventory. We'll be making lots of noise about the Nick Advent Calendar onair with 15 second and 30 second promos pushing to the sponsored advent calendar area on Nick.

Who's used it in the past?

This is a brand new opportunity.

Features / Benefits

All of the promos would carry the brand as lower thirds and/or 5 second bumpers so they would be getting lots of exposure and a strong association with the competition. All on air activity will be aired during editorial time - the channels own promotional time slots. This inventory is not available to standard commercial partnerships The stunt promo activity will deliver approx. 80 Kids TVRs on Nickelodeon with the replay TVRs being provided as value.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kreach 673,000 (sponsorship), and 1,454,000 (promotion) kids.
0 - 9
10 - 15
Both
ABC1
Kids HH
ONLINE
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Dec 12 - 31 Dec 12BUILD AWARENESSSPONSORSHIP / MEDIA
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