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Sponsor "The Betting Show" 2008

Provided by Eurosport
An opportunity to exclusively sponsor a new sports betting show to be produced by and broadcast on British Eurosport.

Tell us about the Opportunity / What is it?

The Betting Show represents an opportunity for a brand, ideally in the betting and gaming industry to align themselves with an innovative new programme, aimed at the growing sports betting market in the UK. Sponsors will gain exclusivity over the product and will have input into various aspects of its development and production.

What is the Marketing Objective?

The Betting Show will be the first programme specifically targeted towards the lucrative sports betting and gaming market in the UK.

How does it work?

The Betting Show will be shown every Friday during peak time, and will last for 1 hour, tips and odds will be discussed throughout the hour long programme. The show will provide discussion and analysis with a panel of well known media, sports and betting experts on current sporting events taking place. Guest presenters last year include Gerard Houllier, Linford Chrisitie and Martina Hingis. You can gain exclusive sponsorship of the show, allowing you to reach this target market on-air and online with very little wastage.

Who's used it in the past?

This is a new proposition on British Eurosport.

Features / Benefits

The Betting show represents a big opportunity for a suitable brand to gain input into the creation of an innovative new show targeting a massive market in the UK. The show is unique to the UK market and options exist for a suitable sponsor to provide British Eurosport with odds and expertise both within and outside the Betting Show.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsChannel available in over 10.4 million homes
25 - 34
35 - 44
45 - 54
Male
ABC1
ONLINE
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Aug 08 - 30 Aug 08BUILD AWARENESSSPONSORSHIP / MEDIA
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