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Sponsor The Kerrang! - Awards 2008

Provided by Bauer Media
The most extravagant awards. The 450 crowd joined by nominees and winners to celebrate a year of rock in Kerrang! world.

Tell us about the Opportunity / What is it?

Kerrang! is one of the UK's biggest, most exciting, relevant youth brands. Since 1993 the magazine celebrates rock music with the royalty of Rock. The Kerrang! Awards boasts a list of winners that reads like a "Who's Who" of rock. Sponsorship of the Kerrang! Awards 2008 provides an opportunity to interact with this audience & a British music industry. Headline sponsor - included in all printed material associated with the event; this includes ticket, menu & programme. Sponsor - sponsorship of an award & at least two editorial mentions in the magazine.

What is the Marketing Objective?

The Kerrang! Awards build awareness of your brand, audience with minimal wastage; appeals and connects directly with the brand's core audience. The event is legendary for "crazed" behaviour and the unity on the room - new bands mix with million selling acts, against what is seen as a staid and old fashioned music industry. The event's anything-goes attitude means that speeches are memorable and the surrounding media project it globally. The event houses over 200 band members, there are no hangers-on, this is very much the heart of rock music and the soul of the brand.

How does it work?

A client will benefit from branding before & during the Awards. The exact package would be bespoke to fulfil the client's objectives. Headline sponsors: Rights of association; Joint logo; Branding; Co-branded micro-site-photos, message board, voting mechanic; Solus email activity; VIP event invitation; Bumpers & promotions on TV; Voting on SMS. Secondary sponsors: A degree of branding on all activity, print and media; A degree of branding at the event; Sponsorship credits on awards preview features in Kerrang!, voting forms & post awards promotion.

Who's used it in the past?

Virgin Megastores, Spiphone Guitars, Island Records, Roadrunner Records, Carling, cadiz Music, Buffalo Trace, Jack Daniels, Absinthe, Absolut, Atlantic Records

Features / Benefits

This opportunity can be tailored to meet your needs. This is an opportunity for a client to get involved with a unique marketing experience, communicating this 15-24 year old target audience at many touch points. As an editorial property, the editorial and programming teams get wholly behind this event, from which a sponsoring client can benefit from integrated marketing and over-delivery.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsKerrang! targets 15 to 24 yr olds
16 - 24Male
ABC1
MAGS / CONSUMER
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL22 Sep 08 - 30 Sep 08BRAND ATTITUDEEXPERIENTIAL
SPONSORSHIP / MUSIC / ROCK
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