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Sponsor the Mojo Awards - Honours List 2009

Provided by Bauer Media
Mojo Honours List celebrates longevity in music by honouring musical artists who have showed more than fleeting popularity.

Tell us about the Opportunity / What is it?

The ceremony has played host to a breathtaking guest list, the crème de la crème of music talent from James Brown and Jimmy Page, to Sting and Noel Gallagher of Oasis. This years event will be no different, with an equally high caliber of artists partaking in a highly prestigious awards ceremony amongst just 400 invited VIP guests, produced by the team behind the Q and Kerrang! Awards. Non-televised, it will retain a mystique whilst building on the vast amount of broadsheet and tabloid PR the event generated last year.

What is the Marketing Objective?

The Mojos Honours List underlines that this is the only brand that can deliver such artists in such a credible environment. To achieve high brand awareness, credibility for your brand/product. - To build awareness with your audience with minimal wastage. - To appeal and connect with the brand's core audience.

How does it work?

At Mojo Honours Lists, real legends present awards to people who inspired them. There is much love and mutual respect in the room and a growing press interest in a brand that delivers heavy spending entertainment fans, making the 50 quid man into the 100 quid man. We can devise specific PR worthy activity and stunts throughout the Awards campaign. We welcome any other ideas you have to create maximum exposure for your brand and would suggest a meeting to discuss preliminary thoughts. Once your requirements are defined we can come back to you with a more specific package.

Who's used it in the past?

Gibson Guitars, HMV, J2o, Universal, Carling, Sanctuary, Cadiz Music, Famous Grouse, Sanctuary.

Features / Benefits

This opportunity can be tailored to meet your needs. Opportunities for brand awareness, on-site presence and consumer facing promotions: Product placement; POS (including flyers/info packs); Specially branded/promotional area at Awards ceremony; Advertorial; Cross Media competitions; Images for trade; Awards competition tickets; Promotional literature mail outs to magazines VIP client base; Exclusive use of one of the bars at the after party; Promotional giveaways.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details267,000 readership (NRS), average age of 34
25 - 34
35 - 44
Male
ABC1
MAGS / CONSUMER
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBRAND ATTITUDEEXPERIENTIAL
PUBLIC RELATIONS
SPONSORSHIP / MUSIC / ROCK
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