This idea is archived

Sponsor top American comedy 'Four Kings' on Living TV

Provided by ids
IDS offer broadcast sponsorship of 'Four Kings', the top American comedy dubbed to be the new Will & Grace!

Tell us about the Opportunity / What is it?

From the Emmy-winning creators of NBC's "Will & Grace" David Kohan and Max Mutchnick , Living TV presents the UK premier of "Four Kings". Barry, Ben, Jason, and Bobby are lifelong friends who affectionately refer to themselves as the "Four Kings of New York". The guys find their bonds to one another tested when they all move into the apartment that Ben inherited from his grandmother.

What is the Marketing Objective?

Four Kings has the ability to help you achieve your brands objectives from raising brand awareness to encouraging trial of product. The sponsorship can give you the opportunity to associate your brand with a uniquely appropriate environment and dedicated audience.

How does it work?

Four Kings has the ability to help you achieve your brands objectives from raising brand awareness to encouraging trial of product. The sponsorship can give you the opportunity to associate your brand with a uniquely appropriate environment and dedicated audience. The sponsor will be able to place a series of short credit sequences (which ids can help create), featuring their logo and a commercial message, in and around Four Kings. The show will be supported by approx 150 x 16-34 word of mouth television rating points.

Who's used it in the past?

This is a new opportunity, free from any brand associations.

Features / Benefits

Broadcast sponsorship allows you to extend your brands communication in a creative strand. We can create Interactive elements, from competition spots, creating dedicated web pages/micro sites for you. Interactive elements can draw viewers to interact., by creating interactive sponsorship you can reach customers in an efficient and cost effective way. You can now let viewers request brochures, ask for samples, get a call back or have an extended brand experience, all from the comfort of their armchairs and within a few clicks of the red button.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Sep 06 - 31 Dec 06BUILD AWARENESSSPONSORSHIP / MEDIA
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