Sponsorship of Together Channel

Provided by Sky Media
Sponsor one of three key content strands, geared around wellbeing, creativity and community on brand new channel - Together

Tell us about the Opportunity / What is it?

Together is the new 'do more' channel launching in January 2018. Together exists to motivate people to do for themselves and of others. Optimistic, encouraging and celebrating the quirks of British life, Together presents a distinct mix of smartly-entertaining series and passionately-authored documentaries. Together and Sky Media are excited to be offering a brand the chance to sponsor one of three key content strands, geared around wellbeing, creativity and community.

What is the Marketing Objective?

Opportunity to build awareness of your brand and engage with viewers. The target audience for Together is 9m UK women aged 40-60. They are relatively neglected 'Generation X' women, the largest female segment - affluent, tech-savvy, busy, straddle old and new media, forever young, 98% control of household spend, 74% influence friends' buying decisions.

How does it work?

Together offers brands ways to engage with viewers and their passions, driving activation through media and editorial opportunities on TV, web and social media. On-air sponsorship is split into 3 different strands: Sponsorship of one of three key strands: Better Together (wellbeing); Make Together (creativity) and Get Together (community). Each strand broadcasts 6 hours per day / Approx. 3,000 programme broadcasts a year. Strand sponsors will receive 2 x 10" credits per opening and closing idents, 2 x 5" per centre break bumpers &brand accreditation in approx.1,000 promos.

Who's used it in the past?

This is a brand new opportunity for brands.

Features / Benefits

Further activation opportunities include: - Scope to develop impact partnership signposting to partner services/widgets/API and activations - Editorial/content opportunities - Website, newsletter, Facebook, YouTube, Twitter.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsTarget audience 9m UK women aged 40-60
35 - 44
45 - 54
55 - 64
Female
All
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 01 Jun 18BUILD AWARENESSSPONSORSHIP / MEDIA
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