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Sponsorship of Autumn Breaks Special with The Lady

Provided by The Lady
Headline ownership of the special feature on 7th Sept 2012

Tell us about the Opportunity / What is it?

In our 7/9/12 issue will contain the Autumn Breaks Special editorial feature. Four pages of dedicated editorial to fantastic ideas for getaways through the autumn. You will be able to take complete ownership of the pages with "In association with..." accreditation on each page, the final display page out of the activity and a full page advertorial in addition to fully integrate you. This will be extended online with an advertorial splash page and ownership of our Travel channel for the week, with corresponding traffic drivers.

What is the Marketing Objective?

Our readers are 76% ABC1, more than any other women's weekly, with a high disposable income and the option to get away at the drop of a hat. By taking ownership of this special feature, you will be at the forefront of their minds when it comes to booking and choice. The additional extension online will provide you with an opportunity for data capture and the chance for further marketing directly to an engaged and receptive audience.

How does it work?

Our specials are something that our readers seek out. Each week they are different topics and touch on elements of our audience's lives that are important to them. The specials are something that we know resonate extremely well with our audience, subsequently bring us inquiries for the advertisers once the issue has passed from the readers, if they have misplaced the copy.

Who's used it in the past?

This is a new sponsorship opportunity and so as yet has never been used. A genuine media first.

Features / Benefits

You will have complete ownership on every page of the special with your company logo and full association accreditation, fully embedding you into the content. The display will provide standout and the advertorial will enable you to showcase your standout products. The ownership of the Travel Channel online will ensure that you are present to all of our universe and provide the opportunity for data capture.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k30,000 circulation
45 - 54
55 - 64
65+
Female
ABC1
Retired
MAGS / CONSUMER
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL08 Aug 12 - 07 Sep 12BUILD AWARENESSSPONSORSHIP / MEDIA
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