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Sponsorship of Celebrity Big Brother 2016

Provided by Sky Media
Sky Media & Channel 5 are excited to offer the sponsorship of the hit show 'Celebrity Big Brother'.

Tell us about the Opportunity / What is it?

Sky Media and Channel 5 are excited to offer the sponsorship of the hit show 'Celebrity Big Brother' (July/Aug 2016).

What is the Marketing Objective?

Opportunity to build brand awareness with the audience of an established hit show. Celebrity Big Brother 2015 just secured 2.2m viewers and a 12.6% share. Channel 5 was also the #1 channel for 16-34s whilst CBB was on air. Celebrity Big Brother was also the most tweeted-about show on UK TV during January 2015, with over 1.9 million tweets across all broadcasts.

How does it work?

Summer Celebrity Big Brother - minimum run of 24 days, 5 reality shows a week (60') plus two live evictions (or similar) per week (60 or 90') in duration. Digital sponsorship includes pre roll sponsorship bumper before any video play on Channel 5 BB pages.

Who's used it in the past?

Please contact Sky Media for details of previous sponsors.

Features / Benefits

Opportunity can be extended to include on air and online social driven competition, on demand, product placement, licensing and talent - Big Brother talent Emma Willis and Rylan Clarke can front a microsite created for the sponsor.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsCBB 2015 secured 2.2m viewers & 12.6% share
16 - 24
25 - 34
Both
All
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 31 Aug 16BUILD AWARENESSSPONSORSHIP / MEDIA
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