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Sponsorship of Billionaire Lifestyles (w/t) on Sky Living

Provided by Sky Media
Multiplatform sponsorship of a new Sky Living documentary focussing on the lifestyles of ultra-high net worth individuals.

Tell us about the Opportunity / What is it?

Billionaire Lifestyles (working title) is the newly commissioned documentary series coming to Sky Living HD in late 2014. The documentary follows various aspects of billionaires from across the globe. Billionaires is a priceless sponsorship opportunity to build association with a subject not often fully exposed, which should intrigue viewers.

What is the Marketing Objective?

Opportunity to build awareness of your brand with the ever popular real life entertainment genre on Sky Living.

How does it work?

Sky Living HD and Sky Living 1+1 6 x 60 minute episodes TX October 2014 Repeats on Sky Living, Sky Living +1 and any showings On Demand and Sky Go Opening Credit: 1 x 15 seconds Closing Credit: 1 x 15 seconds Centre Break Credit: 6 x 5 second credits per show. This is a Multiplatform Sponsorship. With our plethora of platforms, sponsors are able to reach 2m individuals through broadcast, 60k impressions on Sky Go, and 1m impressions through our extensive online offering.

Who's used it in the past?

This is a brand new opportunity for advertisers.

Features / Benefits

With just a handful of the worlds population reaching billionaire status, natural inquisitiveness means the show should attract a lot of interest on a rarely revealed lifestyle Real life entertainment is as popular as ever on Sky Living. The show will bring viewers the opportunity of pure escapism and enjoyment of watching how billionaire's live. Sky Living are still paving the way for original commissions. With this commitment brings original content which a brand has the opportunity to hold original and première association with.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsCoverage: 500,000 women aged 25-44
25 - 34
35 - 44
Female
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL20 Oct 14 - 30 Nov 14BUILD AWARENESSSPONSORSHIP / MEDIA
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