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Sponsorship of Ch4/Talenthouse/You Tube Youth Music TV Format

Provided by Talenthouse
TV/Online TV Show/talent search with cross media opportunities. Engaging 16 - 24s in popular youth music and culture.

Tell us about the Opportunity / What is it?

Four To The Floor is a Channel 4 TV Series created by Lemonade Money TV in Partnership with Talenthouse. 12 part, 1 hour per episode, launching September, hosted by Mike Skinner of The Streets & other cool new presenters. Studio based show: think The Word meets Going Live meets Boiler Room meets Jools Holland. Real music, conversation and culture around what young people are ACTUALLY listening too. Cross genres, mix of underground, urban and pop. Supporting talent contest with Talenthouse giving aspiring talent e/g presenters, dancers, musicians the chance to appear.

What is the Marketing Objective?

Opportunity for a youth orientated brand to have a real conversation with 16-24s through music they love and want to know about. Cool association with brand new music show, creating opportunities for aspiring creatives to be part of it, chance to give customers tickets to go to the live recording, Channel 4 and You Tube content branding. Multi-platform -TV / online / social. Appointment to view TV. Exclusive celebrity content created for brand partner.

How does it work?

July - Talenthouse launches 4 x Creative Invites (8 week social contests) inviting presenters, dancers, musicians and artists inviting participants to submit work for the chance to appear in the show. Social voting and engagement reaching millions of news feeds and building the brands social equity. September: show goes on air, sponsored by the brand, product placement, VIP room , exclusive celebrity branded content created.

Who's used it in the past?

Four To The Floor is a brand new format. Would suit youth orientated brand looking to generate and associate with leading edge music and celebrity content.

Features / Benefits

Four To The Floor is a game changer. A revolutionary show proving music can still deliver 'appointment to view' television. A fully integrated, multi screen, multi platform British youth culture. Four To The Floor symbolises the values of freedom, rebellion, sexiness, confidence and individuality this is the first music program to make sense of the multi platform possibilities of now, and captures the imagination of an online generation who want authentic and entertaining content.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details5 million+ 16-24
16 - 24Both
ABC1
Students
ONLINE / VIDEO
SOCIAL MEDIA
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBRAND ATTITUDEBRAND STRATEGY
SPONSORSHIP / ARTS
SPONSORSHIP / MEDIA
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