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Sponsorship of ECB Association of Cricket Officials

Provided by England and Wales Cricket Board
Opportunity available to sponsor the ECB Association of Cricket Officials (ACO). Nationwide membership currently at 7500.

Tell us about the Opportunity / What is it?

Sponsorship of the Association of Cricket Officials. ACO formed in Jan 2008 to support umpires and scorers in England & Wales. ACO recognises and aims to regulate the crucial role that all officials play in cricket from playground to Test arena. Growing membership currently at 7500 active officials (350 inactive), of which 500 are under 25yrs old. ACO runs c. 150 training courses with 2000 attendees per year. Strategy: To create and implement a clear & inclusive pathway for progression of all officials; establish a world leading education and support structure and programme

What is the Marketing Objective?

Brand awareness will reach into cricket club community, families, club/school networks. Recreational cricket community is c. 750,000. Potential for Sponsor's staff engagement: attending Officials' qualification courses

How does it work?

Bespoke mark to be created and branded on officials' clothing, newsletters, webpages, marketing collateral and at the annual conference (400 delegates).

Who's used it in the past?

Bartercard 2007-2009.

Features / Benefits

Cricket clubs are often regarded as the heart of a community and sponsoring the ACO provides enormous engagement opportunties with the community. All ACO officials are volunteers and brands will be aligned with values such as community volunteering, integrity and education. Help maintain a steady flow of new officials to help us manage all of these and the rest of the games that are played up and down the land every week. Cricket is currently booming in England, who have just secured the no.1 test ranking in the world.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsMembership currently at 7500 active officials
35 - 44
45 - 54
Male
ABC1
C2
UNUSUAL
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All Regions, GLOBALAll YearBUILD AWARENESSSPONSORSHIP / SPORT / CRICKET
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