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Sponsorship of Golf Monthly's British Open Golf Supplement.

Provided by Time Inc. UK
Sponsor Golf Monthly's high profile British Open 2008 golf coverage in magazine and on line.

Tell us about the Opportunity / What is it?

Take ownership of Golf Monthly's Open coverage through high impact sponsorship of the essential guide to The Open 2008. Covermounted supplement will be 36 pages in length, will have full hole by hole guide to the course, the key contenders and the area around Southport. In addition, 10k supplements to be handed out to spectators at the event in July. Fully branded destinational microsite on www.golf-monthly.co.uk

What is the Marketing Objective?

Branding/affinity. Ally your brand with the UK's biggest golf tournament in the UK's best selling golf magazine. Would suit event patrons or brands targetting abc1 men. Extra distrbution at Open means any relevant call to action can be included.

How does it work?

Fully branded supplement: The supplement will be 36 pages in length, will have full hole by hole guide to the course, the key contenders and the area around Southport. We would include a user friendly armchair and spectator guide incorporating travel maps to the course, guide to the tented village and TV schedules. The sponsor will receive a prominent logo and 'In partnership with...' on front cover of the supplement. IFC and OBC advertisement sites. DPS advertorial within the supplement. Logo or keywords on all text pages.

Who's used it in the past?

RBS and Famous Grouse. Please contact for further details.

Features / Benefits

The sponsorship is an exclusive offer. The brand will be associated with the UK's biggest golf tournament in the UK's best selling golf magazine.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kExperienced golfers, ABC1 men plus 10,000 golf fans.
35 - 44
45 - 54
Male
AB
MAGS / CONSUMER
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL16 Jun 08 - 31 Jul 08BUILD AWARENESSEXPERIENTIAL
SAMPLING
SPONSORSHIP / SPORT / GOLF
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