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Sponsorship of Keeping up with the Kardashians

Provided by Sky Media
Opportunity to sponsor season 11 of the biggest show in E! UK's history.

Tell us about the Opportunity / What is it?

Sky Media and NBCUniversal are offering the opportunity to partner with E! and sponsor the UK premiere of the returning Season 11 of 'Keeping up with the Kardashians', the biggest show in E! UK's history! Keeping Up With The Kardashians continues to entertain millions of fans throughout the world as the show keeps growing its UK audience and provides memorable pop of culture moments to be discussed around the water cooler. It is the only available opportunity to sponsor E! in 2015.

What is the Marketing Objective?

Sponsorship of this series would allow a brand to continue to affiliate itself with an incredibly popular and well documented series that is internationally synonymous with glamour, fashion, celebrity and beauty.

How does it work?

- Premieres Sunday evenings at 21:00 - 13 x 60 minute Premiere episodes - Approx. 8 Repeats per week - Openers / Closers: 2 x 15" per episode - Break Bumpers: 2 x 5" per centre break (3 centre breaks per ep) - Online logo accreditation on the E! Kardashian's page - Logo accreditation on the on-air trailers (on E! & NBC Universal cross portfolio channels)

Who's used it in the past?

Please contact Sky Media for details of previous sponsors.

Features / Benefits

Season 9, Episode 10 had an average reach of 430,000 individuals. In comparison, that made E! the no. 1 digital channel for W1634 during the 21:00-22:00 slot and even beat Channel 4! To build even greater association with E! and The Kardashians, we can create a bespoke partnership opportunity around the sponsorship. This could include: competitions across E! and hosted on Eonline (on air spot) with money can't buy prize supplied by E! Social Media shout outs, Digital Takeovers, PR / Press rights and Sponsors Employee Initiative (merchandise, content etc).

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsSeason 9, Episode 10 had an average reach of 430,000
16 - 24Female
All
TV
LocationTimingsMarketing ObjectiveOpportunity Type
SouthUntil 28 Feb 16BUILD AWARENESSSPONSORSHIP / MEDIA
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