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Sponsor the exciting NEW YEAR, NEW YOU package with Sky Media

Provided by Sky Media
Create a unique association with an audience who are in diet and weight loss mode following the Christmas over indulgence!

Tell us about the Opportunity / What is it?

Create a unique association with an audience who are in diet and weight loss mode following the Christmas over indulgence through sponsorship of the "New Year, New You" strand. This exciting package includes programming across Sky1, Sky Living, BIO., Diva TV, Style, E! and more! Beyond Broadcast, an online extension of the campaign will also be available through sponsorship of the bespoke weight loss pages at sky.com/sky1 and sky.com/sky living. An additional opportunity exists for a brand to run a campaign targeting mums on Netmums.com

What is the Marketing Objective?

Create a unique association with an audience who are in diet and weight loss mode following the Christmas over indulgence.

How does it work?

Programming shall include; Obese: A Year To Save My Life on Sky 1, Bigger Than Britney on Sky Living, Claire Richards (formerly of 'Steps') Slave To Food on Sky Living, The Chawner's Last Chance on Bio, Kirstie Alley's Big Life on Bio, Making Over America with Trinny and Susannah on Bio (see attached for further details). Sponsorship of the above shall include opening and closing credits of 15secs and break bumpers of 2x5 secs per centre break. N.B, per hour show averages 3 centre breaks. All programming can be branded and provided logo accreditation on relevant trailer.

Who's used it in the past?

For details please contact Mike Murphy via the details tab below.

Features / Benefits

A variety of emotive and inspirational reality weight-loss programming makes this strand a real appointment to view post-Christmas. Sky1 reaches an average monthly audience of 13.7 million individuals, Sky Living has an average weekly reach of 7.4m - over sixteen times the number of people who read Grazia! Professional and celebrity talent brings credibility and intrigue to this strand. Every year, one of the most popular New Year's Resolutions is to lose weight. This package will provide a sponsor with the opportunity to target key audiences and at the perfect time of year

Guide PriceReach & FrequencyTarget AudienceMedia Types
£251k to £500kA vast audience across a wide variety of Sky Media chanels
16 - 24
25 - 34
Female
ABC1
ONLINE
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Jan 12 - 31 Mar 12BUILD AWARENESSSPONSORSHIP / MEDIA
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