Reach 1.5 million monthly users with Telegraph sport online
Provided by Telegraph Media Group
Target a large, hard-to-reach audience of 18-34 year old men, who will already be engaged with strong sports coverage
Tell us about the Opportunity / What is it?
The Telegraph is the fastest growing newspaper website, with 31 million global users. 1.5 million of the 1.7 million monthly users in the UK read Telegraph sport online, giving a great opportunity for advertisers to target a large, hard-to-reach audience of 18-34 year old men, who will already be engaged with strong sports coverage. A typical reader will be wealthier than average, with 40% of Telegraph readers being AB, meaning they will often have more disposible income. The average time spent on the site is 13 minutes, with this dwell time providing advertisng opps.
What is the Marketing Objective?
Build awareness of your brand to a large, engaged audience
How does it work?
It works through traditional online packages, as well as bespoke content. We can run the following: Mixed Display Formats, Channel Homepage Takeovers / Roadblocks,
Interactive and Non-standard Takeovers, Sponsored Content / Features, Video Pre-Roll and Channel Sponsorship.
Who's used it in the past?
SEAT successfully advertised their Exeo alongside Europa League (football) coverage, creating a 48% rise in future purchase consideration and 68% rise of perception towards the SEAT brand. Other brands that could be successful are drinks, gambling, travel and finance.
Features / Benefits
Key audience insights of Telegraph sports online readers include: Healthy lifestyle: Telegraph.co.uk users are 14% more likely to exercise at a gym once a week or more. They are 23% more likely to go running or jogging once a week or more and 15% more likely to regularly take part in team sports. Keen spectators: Our users are 21% more likely to have paid to watch a team sports event live. They are 15% more likely to watch team sports programmes on TV. Telegraph.co.uk users are 22% more likely to have placed a football bet.