This idea is archived

Sponsorship of Pineapple Studios on Sky1

Provided by Sky Media
Advertise to 1.1m adults aged 16-34 with a female bias through sponsorship of the brand new series from Sky1 - Pineapple Studios

Tell us about the Opportunity / What is it?

The biggest West End shows, the most famous pop acts, the highest level castings and auditions, 80 of the world's most successful and flamboyant dance teachers and the most incredible list of characters TV will ever see all pass through Pineapple Studios on a daily basis. Pineapple Studios is a brand new series from Sky1 offering exclusive behind the scenes access to all that goes on. Pineapple is a fantastic location for a documentary series because of the flow of new stories through it everyday. Sponsorship of Pineapple Studios is currently on offer.

What is the Marketing Objective?

Opportunity to build awareness of your brand.

How does it work?

The series will air on Sky 1 and Sky 1 HD plus Anytime TV over 6 x 60' shows at 20:00. Starts February 2010. The sponsor will receive the following credits: 2 x 15 seconds opening and closing credits, 2 x 5 second break bumpers per break plus logo accreditation on all programme specific trailers that are 20 seconds or greater in length.

Who's used it in the past?

This is a brand new opportunity.

Features / Benefits

- Exclusive behind the scenes access to the world's most famous dance studio - Plays on the nation's obsession with reality TV - A great opportunity for a brand to reach young adults - Association with award winning entertainment channel Sky1 which has recently benefited from a brand new look and feel - Multi-platform distribution including Sky Anytime and repeats on Sky1 and Sky2 - Simulcast on Sky1 HD, allowing 4 times better picture quality and Dolby sound to Sky's most affluent subscribers

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details1.1m adults 16-34 with a female bias.
16 - 24
25 - 34
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 15 Mar 10BUILD AWARENESSSPONSORSHIP / MEDIA
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