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Sponsorship of Racing UK

Provided by Media 15
An exciting opportunity to sponsor the UK's leading horse racing channel.

Tell us about the Opportunity / What is it?

An exciting opportunity to sponsor the UK's leading horse racing channel is now available to brands that are looking to reach an audience that is affluent, professional and nuts about racing. Owned by 33 of the UK's top courses, Racing UK is THE channel to watch for all things horse racing. With their huge number of subscribers of which 25% are either owners or professionals involved in horse racing, our future partner brands are looking at an opportunity that highly targets the ABC1 demographic.

What is the Marketing Objective?

To further develop brand awareness in association with Racing UK targeting an upmarket audience.

How does it work?

As part of the annual sponsorship opportunity, Racing UK is looking to include: 3 x 30" adverts per hour over a 12 month contract, a minimum of 5,500 brand mentions over the contractual period, *product placement, advertiser funded programming, opportunity to negotiate on-course branding, direct mail, website advertising, print advertising, e-mail co-marketing opportunities.*Where editorially justified.

Who's used it in the past?

Please contact Dominic Matterson for details regarding previous sponsors.

Features / Benefits

Racing UK provides top notch entertainment for horse racing enthusiasts and professionals. Bringing exclusive events to their channel, they have an average weekly TV audience of 95,000 viewers as well as 5 million monthly website page views, where 165,000 are unique visitors spending an average of 10 minutes per visit. This partnership opportunity will be extending beyond TV advertising into an integrated marketing activity to give partners full brand exposure.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kAn estimated weekly audience reach of 95,000
All adultsMale
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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