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Sponsorship of Race Star 2008

Provided by Double Six Racing
Race Star is the search for the next big Motor Sport talent. Opportunity to be part of a unique and exciting show.

Tell us about the Opportunity / What is it?

Men and Motors TV channel bring the Race Star to your living rooms, hosted by Charlie Butler-Henderson. This opportunity is to become show sponsor for the search for a National Motor Racing Star. The competition is close and the winner will receive the coveted prize of a full season racing in the Clio Cup Championship. There is also an opportunity to become show sponsor for the behind the scenes show which follows the winner throughout the season. Full details can be found at: http://www.doublesixracing.com/partners Username is doublesixracing.com Password is cliocup

What is the Marketing Objective?

Exposure, data capture & product sampling: Expose brand to over 6million loyal and passionate supporters via TV, on-pack promotion, print, online and at-event product sampling.

How does it work?

Action packed TV programme and racing series which interacts with a predominantly male audience by being glamorous, fun, exciting and informative. The show will be broadcast on Men and Motors on Sky and Virgin Media. The opportunity covers 6 hours of exclusive TV coverage, 4 x 8" bumper adverts per show, of which there will be 12 x 30 minute shows. Filming has started for series 2, but there is still time to get your brand involved. You can benefit from Race car and hospitality opportunities at British Touring Car Championship events as well as the main show sponsor.

Who's used it in the past?

This is a brand new opportunity with no previous associations, this gives your brand the perfect opportunity to leave its mark on the minds of consumers.

Features / Benefits

Take advantage of unique TV coverage in the Motorsport and Entertainment world. Meet important clients during race meeting weekends and enjoy some fine hospitality. Create business relationships with other sponsors and create a publicity event with the driver/team members. Utilise the experience and professionalism of Andrew Bentley at corporate functions and meetings. Bring excitement, passion and results to your brand.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kAudience is 67% male / 62% 16-44 / 82% ABC1
16 - 24
25 - 34
35 - 44
Male
AB
ONLINE
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL28 Feb 08 - 31 Oct 08BUILD AWARENESSEXPERIENTIAL
SPONSORSHIP / SPORT / MOTORSPORT
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