This idea is archived

Sponsorship of the 6 Nations Rugby microsite on the Sun Online

Provided by News UK
Target 152,000 unique users daily and associate your brand with the Sun Online coverage of the 6 Nations Rugby.

Tell us about the Opportunity / What is it?

The Sun Online has a massive amount of users that come onto our site, due to our breaking Sports news, our gorgeous Page 3 girls and our exclusive video player. We believe we can capitalise on the Sports enthusiasts through our Rugby 6 Nations Coverage. 6 Nations will be navigated via the Sports index page which delivers 1.8 million UK page impressions per month. Sponsorship of the 6 Nations microsite is currently being offered.

What is the Marketing Objective?

To associate your brand with 6 Nations rugby and build awareness of your brand with the young male audience.

How does it work?

6 Nations Content will include: teams and player profiles, breaking news, match reports, slideshows, fixture and results tables; live data - live scores, tries conversions, drop goals etc. plus daily news, views and analysis and in depth post match reaction to all games. As a sponsor you will get:- "in association with" on all pages of 6 Nations channel; pre-rolls on video content; branding on My Sun Rugby discussions 2 million cobranded traffic drivers; mini ad block within Sun Sport plus the opportunity to advertise within Rugby channel at discounted rates.

Who's used it in the past?

This is a brand new sponsorship opportunity.

Features / Benefits

Excellent opportunity to reach young men with an interest in rugby - Sun Online users are in fact over 6 x more likely than the average to have an interest in Rugby - they are actually more interested in Rugby than users of the Times Online or the Telegraph Online. Sun Online users also have more people that have watched Rugby in the last 12 months than people who visit the Guardian or Telegraph sites.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k152,000 unique users daily with a strong male bias
25 - 34
35 - 44
Male
AB
ABC1
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 28 Mar 09BUILD AWARENESSSPONSORSHIP / MEDIA
SPONSORSHIP / SPORT / RUGBY
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