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Sponsorship of the Magic Breakfast - 850,000 listeners every day

Provided by Bauer Media
Reach Londons large upmarket audience with Neil Fox on Magic - the UK's More Music Less Talk station.

Tell us about the Opportunity / What is it?

In London Magic 105.4 continues to dominate the capitals airwaves, number 1 for 10 consecutive quarters with its more music, less talk proposition. Breakfast is no exception. Playing more music than any other breakfast show, Neil Fox wakes up London the easy way with interactive competitions, news, travel, weather updates and school run request. Available nationwide on FM, DAB, Freeview and Sky Neil Fox is one of the UK's most recognizable broadcasters with over 20 years experience and 8 Sony Awards to his name. Sponsorship of Magic Breakfast is currently on offer.

What is the Marketing Objective?

Build awareness of your brand.

How does it work?

Engagement is key at breakfast with interaction with listeners every half an hour, including features such as Under the Covers, Foxy's Jukebox and Magic's Mystery Voices. Magic breakfast is about waking up London the easy way, with a 'lift' rather than a 'shout' by playing more music and matching the listeners breakfast mood. Sponsors of Magic Breakfast will receive a series of idents throughout the show and "In association with XXX" branding.

Who's used it in the past?

Please contact Bauer Media for details of previous sponsors.

Features / Benefits

Magic provides a meaningful environment which heightens your brand message; More Music Less Talk format giving your ad a stronger voice than on other London stations. - Great association with flagship show - at a key time of day - and a time when you are hitting the whole family. - Committed to Intelligent broadcasting & a non patronising in tone - Huge audience (reaching 850,000 listeners every day) and unbeatable exposure - Clutter free - Great Stand out. - Strong for 15-44s

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +850,000 listeners every day. 56% female.
25 - 34
35 - 44
Both
ABC1
C2
RADIO / REGIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
LondonAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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