Sponsorship of The Muppets on Sky1
Provided by Sky Media
The Muppets are coming to Sky 1 with a new show which is available for sponsorship when it hits screens this Autumn.
Tell us about the Opportunity / What is it?
Ever wondered what happens when the Muppets go home?
The brand new Muppets series coming to Sky 1 this Autumn explores the Muppets in a way that has never been done before.
In a hilarious contemporary, mockumentary style show, viewers will have the chance to know the Muppets personally, both at home and at work, as the series delves into their romances, break ups, achievements, disappointments, wants and desires.
The new Muppets will offer a more grown up twist on the original series whilst still providing broad appeal to audiences both young and old.
What is the Marketing Objective?
Sponsorship of The Muppets allows you to build awareness of your brand and associate with high quality content -The Muppets are a much loved quality brand with proven success over many years. This sponsorship opportunity allows a brand to align with the amazing reputation of this series as well as with the Sky 1 channel brand.
How does it work?
Sponsors are able to reach audiences on various touch points and extend reach with our VoD services. Including digital platforms allows fans of The Muppets to delve in to the content further all the while in the presence of the sponsors exclusive advertising message which will strengthen the partnership. Premier runs on Sky 1 HD, Sky1+1 & Sky 1. The series will run over 24 x 30 minute episodes plus repeats and any VoD showings. Sponsors will receive 15" credits into/out-of programmes, 5" bumpers into/out-programmed in the break (of which there are one per show).
Who's used it in the past?
This is a brand new opportunity for advertisers.
Features / Benefits
Sky 1 is set to go big and bold this Autumn, bringing audiences more of the joyful, multigenerational entertainment they have come to love on an even grander scale. The Muppets will be part of Sky 1's big Autumn moment, allowing a sponsor to associated with the excitement and fresh new feel of Sky 1. Established Audience -The Muppets which is known to all generations, will have audiences eagerly awaiting the new series which is filmed in a way that has never been done before! This opportunity will allow a sponsor to reach this large already established audience.