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Sponsorship of the new series from Sky1 - Celebrity Parents SOS

Provided by Sky Media
Target 1.5m 16-34 women as we join our 'OAP A-team' as they pass on the wisdom of their years to modern families.

Tell us about the Opportunity / What is it?

Food and heating bills are going through the roof, incomes are being squeezed and the boom times have gone bust. It's time for our disposable culture to collectively tighten its belt. But the modern generation can't cook, can't build, can't mend, can't fend for themselves - or their families. Celebrity Parents SOS from Sky 1 introduces an 'OAP A-team' to attempt to pass down the wisdom of their years. Leading the parents team of celebrities are Shirley Clarkson (Jeremy's mum) and Peter Jones (Vinnie's dad). Sponsorship of this new programming from Sky is currently on offer Find out more...

What is the Marketing Objective?

Opportunity to build awareness of your brand with a female dominated audience.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details1.5 million women aged 16-34.
16 - 24
25 - 34
Female
All
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 30 Sep 10BUILD AWARENESSSPONSORSHIP / MEDIA
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