Sponsorship of Top Trumps National Schools Tournament

Provided by Winning Moves
Associate with a popular brand that educates and entertains children in schools across the UK.

Tell us about the Opportunity / What is it?

Entertaining and educating for over 40 years, the immensely popular Top Trumps format is loved by three generations of fans. The Top Trumps game play helps children improve their understanding of numeracy and is used in lessons in UK schools. Since 2010, around 10,000 UK primary schools have participated in our annual Tournament. The Tournament is open to all registered UK primary schools. There are currently around 3,000 registered schools, at its highest level ever and Winning Moves are currently offering brands the opportunity to sponsor the 2018 tournament.

What is the Marketing Objective?

Opportunity to build brand awareness and engagement as well as associate with a popular brand that knows how to strike the right balance between education and entertainment.

How does it work?

Sponsorship of the Top Trumps National Schools Tournament 2018 is available in 3 packages, Gold, Silver or Bronze options. The Gold option includes: recruitment and management of 3000 schools; use of the Top Trumps tournament logo; sponsor-themed tournament; sponsor-branded, bespoke Top Trumps card game - 2 packs per school (value £17,000); sponsor-branded online Top Trumps game for the elimination round (value £25,000); co-branded advertising & welcome packs; branding on website and more, please see attachment for details of Tournament mechanics & sponsorship options.

Who's used it in the past?

Nokia, sponsor of the Tournament in 2011, commissioned the National Children's Bureau to conduct a qualitative research campaign. Obviously the kids loved participating and, at the same time, "Benefits were noted by both teachers and parents in core areas such as learning, decision-making, social skills, confidence, attitudes and behaviour." British Gas and London 2012 have also partnered with the Top Trumps National Schools Tournament in the past.

Features / Benefits

Research shown that Top Trumps helps children improve their basic numeracy and literacy, as well as help them gain and deepen knowledge on the subject matter covered in the pack. Previous tournaments have gained extensive media coverage in both national and regional press titles as well as local radio coverage. In 2016 media coverage gained had a total media value of £115k.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kEstimated 150,000 pupils participating
0 - 9
10 - 15
Kids HH
LocationTimingsMarketing ObjectiveOpportunity Type
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