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Sponsorship of Travel Channel 2017

Provided by Sky Media
Be part of the ONLY channel dedicated to travel content with shows reaching over 100,000 viewers!

Tell us about the Opportunity / What is it?

Travel Channel presents a unique perspective on the travel experience. Programmes transport viewers around the globe, from luxury getaways and culinary quests, from backpacking adventures to epic journeys. Travel Channel's longest running home-grown series, World's Greatest Motorcycle Rides along with Baggage Battles and new format shows and instant favourites like Salvage Dawgs, Shed & Buried, Everest Air and House Hunters International. Sky Media & Scripps Networks are pleased to offer the opportunity to build a unique association with Travel Channel.

What is the Marketing Objective?

This sponsorship opportunity creates a perfect environment for a brand to target all types of travel lovers, no matter what type of programming they watch. Strong mutual viewing in the UK with 46% of our viewers watch Travel Channel programmes with somebody else in the same room across the day vs. Total TV's 39% and 50% during prime time vs. Total TV's 44%

How does it work?

3 month sponsorship of Travel Channel & Travel Channel +1, Monday - Sunday. Sponsorship can include Primetime 18:00 - 24:00, Daytime 09:00 - 18:00 or Full Channel 09:00 - 24:00 with the sponsor receiving 5 second bumpers, 15 seconds opening and closing idents during each programme aired.

Who's used it in the past?

Please contact Sky Media for details of previous sponsors.

Features / Benefits

Key Benefits: - Freesat "Best Specialist Channel" award winner 2014 - Primetime viewing growth of 175% yoy - Available on all major platforms in the UK including full Freeview since July 2015 so in 98% of all homes in the UK. - Travel Channel viewers spend 3.8 hours a week enjoying the channel's programme offering - 400 New programme hours per year featuring programmes picked from Travel Channel US library - Travel Channel viewers are 113% more likely to purchase products from companies who sponsor TV programmes - 60% of Travel Channel viewers are the main purchaser.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsPlease contact Sky Media for details of reach
25 - 34
35 - 44
45 - 54
55 - 64
Both
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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