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Sponsorship of Virgin Radio's Live Sessions Online

Provided by Virgin Radio
Virgin Radio offers sponsorship of Live Sessions - just about as close as you can get our listeners.

Tell us about the Opportunity / What is it?

Our live session sponsorship will provide your brand with a powerful opportunity to embed your marketing messages within one of Virgin Radio's highest profile partnerships. Each month we hold a minimum of 2 live sessions recorded for on-air and filmed for our online audience.

What is the Marketing Objective?

Build awareness and association with live music.

How does it work?

The sponsor will receive high impact credits throughout the site along with full integration within www.virginradio.co.uk/music/sessions//index. Thanks to the sponsor, Virgin Radio listeners will be able to win tickets to upcoming live sessions.

Who's used it in the past?

Intel and this campaign won the "best online camapign in the Intel awards"!

Features / Benefits

An outstanding opportunity to embed your marketing messages within one of Virgin Radio's most high profile offerings. Bespoke co-branding is designed and displayed within the Virgin Radio Zoo / Live lounge during the session, and our new partner will receive editorial and branding on all session / artist pages. Further, each time a session is watched, our new media player is loaded, where the sponsor will own all MPU ad formats plus the pre-roll video (up to 20 seconds long) in the sessions area of the Virgin Radio Media Player.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k20-44 yr old adults
25 - 34
35 - 44
Female
Male
AB
ABC1
ONLINE
RADIO / NATIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / MUSIC / POP
SPONSORSHIP / MUSIC / ROCK
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