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Sponsorship of Wanadoo's Wimbledon Channel

Provided by Wanadoo UK Plc
Features latest news, reviews and scores from Wimbledon. Estimating 2 million page impressions, making this a sponsor's dream!

Tell us about the Opportunity / What is it?

This sponsorship integrates your brand in the Wanadoo Wimbledon channel. Content will focus on all areas of the competition and will include related features and scores coverage. Promotion from the Wanadoo homepage will help to guarantee users visit the area. This opportunity consists of advertising placements and interactive elements which can be tailored to suit individual clients needs.

What is the Marketing Objective?

Advertising on Wanadoo is proven to fulfil a range of objectives. Whether it is building awareness, changing perceptions, or leveraging an existing association, Wanadoo provides an effective communication platform.

How does it work?

Wanadoo users are engaged with sport and sport content online - in fact 90%* of all Wanadoo users list sport as a hobby for the weekdays. They also are 12%* more likely to have visited a sports site in the last month than the average Internet user. *Source: TGI.net Wave 9 Base- All Internet Users

Who's used it in the past?

Our last sponsor of the Wimbledon channel was Ariel Championship Whites. We have had a wide range of successful advertisers and sponsors on the Wanadoo site. The Maltesers case study shows how they sponsored Wanadoo’s TV channel raising awareness, purchases and association.

Features / Benefits

Wanadoo is successful for sponsorship owing to our unique user relationship. More of our broadband users say they are very satisfied with our service than our competitors*. This means our 4.2 million** portal visitors trust us more than anyone else and trust advertisers on our site. - More of our users like advertising compared to our competitors** - More of our users find advertising influential compared to our competitors** - Our users are more likely to buy after seeing an advert** * NOP Wave 20 2005 **Nielsen//NetRatings Dec’05

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kEstimated 2 million page impressions
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL19 Jun 06 - 16 Jul 06BUILD AWARENESSSPONSORSHIP / MEDIA
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