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Sponsorship opportunities on CBS Drama

Provided by Sky Media
Build brand awareness amongst an upmarket female audience with great classic programming on new channel CBS Drama.

Tell us about the Opportunity / What is it?

Sky Media is pleased to offer an advertiser the opportunity to create a unique association with programming on the brand new channel - CBS Drama; through sponsorship of one of several packages we are able to offer. The sponsorship opportunities can run from one month - up to 12 months and they include: Daytime Sponsorship, Prime Time Sponsorship, and Channel Sponsorship. We are also able to create bespoke packages which have varying themes and durations e.g. stunt weekends / stunt weeks / seasons. Please enquire for more details on bespoke packages.

What is the Marketing Objective?

Build brand awareness.

How does it work?

All programming included in the sponsorship could be branded, for example, as: '(Brand Name) sponsors CBS Drama', '(Brand Name) in association with CBS Drama', or 'Prime Time on CBS Drama - brought to you by (Brand Name)'. The branding and tag line would appear within the credits to add cohesion to the package. This also means that the same sponsorship credits can be used for each sponsored programme if desired. The sponsorship includes; 1 x 15 seconds opening credit per programme,1 x 15 seconds closing credit per programme, and 2 x 5 seconds bumpers per centre break.

Who's used it in the past?

This is a new channel and a new opportunity.

Features / Benefits

CBS Drama is great for reaching an upmarket female audience and has a weekly reach of 590,000 individuals. CBS Drama viewers are more likely to... Enjoy nights out socialising, Go to the cinema and rent DVD's on a regular basis, and be interested in fashion and clothing. Programming includes; Dynasty, Boston Legal, Lace, Bad Girls, Footballer's Wives, Medium, Touched by an Angel, Noble and many many more.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details6 month channel sponsorship reaches av. TVR of 432.6 women
25 - 34
35 - 44
45 - 54
Female
ABC1
Main Shopper
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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