This idea is archived
Sponsor Reading and Leeds Festival 2014 and target today's youth
Provided by Live Nation Ltd
Seen as a rite of passage, Reading & Leeds festivals bring together the worlds of youth and music.
Tell us about the Opportunity / What is it?
The biggest and best Rock Festival in the world, twinned across North & South. The Reading & Leeds Festivals have it all; the history, the best bands, the rock 'n' roll attitude, the atmosphere and Europe's most discerning music fans, all rolled into two sites on August Bank Holiday weekend. Both shows sell out year after year with capacities of 89,999 at Reading & 79,999 at Leeds. The events are a rite of passage for the nation's youth and for many Reading & Leeds is their first festival experience. This year is another not to miss with Eminem and Biffy Clyro.
What is the Marketing Objective?
Build brand awareness and give your brand credibility with an influential youth audience at two sister festivals that are deemed as a rite of passage for festival goers!
How does it work?
Packages available for discussion include; Presenting partner, stage sponsor, brand partner, press sponsor & event sponsor. Sponsors receive a promotional campaign that includes event advertising, flyers, posters, venue advertising, in store promotions, E-flyers & e mailing, pre-event promotions and press competitions. Digital platforms include; Reading & Leeds Website (7.8 million unique users, peaking with 10.5 million hits in August), Reading & Leeds Facebook, Reading & Leeds e-newsletter, Reading & Leeds Twitter and the Reading & Leeds festival forum.
Who's used it in the past?
Leeds and Reading festivals have worked with brands such as Carling & HMV and media partners such as NME and BBC radio 1.
Features / Benefits
With 2 public relations companies working around the year to achieve coverage across 200 national & regional titles, 50 radio stations & 25 TV production companies, this is one of the biggest rock & roll festival opportunities! The capacity is always sold-out, with a combined audience of 150,000!!