This idea is archived

Join one of the biggest festivals of the Summer - T in the Park

Provided by Live Nation Ltd
T in the Park attracts crowds from all over the UK with 85,000 fans making their way to Scotland for a weekend of music.

Tell us about the Opportunity / What is it?

From its beginnings at Strathcylde Country Park with 17,000 music fans attending in 1994, T in the Park has grown in size to now welcome 85,000 music fans per day. Over 200 artists play across 12 stages, over 3 days. In 2013 we celebrated T in the Park's 20th anniversary with headliners Mumford and Sons, Rihanna and The Killers! Next year's event is looking to be even bigger and better.

What is the Marketing Objective?

Build brand awareness and give your brand credibility with this influential young audience.

How does it work?

The official media partners provide significant opportunity for sponsors to extend the reach & lifespan of a campaign. These include broadcast sponsorship, supplements, experiential, sampling, cover mounts, promotions, ticket competitions & data capture. We also have a multi-platform digital PR campaign; T in the Park Facebook, T in the Park Twitter, T in the Park website and the 'T Lady' e-newsletter.

Who's used it in the past?

Big brands have sponsored the festival in the past including Bacardi, Duracell, Phillips, Relentless, Tennents, Volvo and X Box.

Features / Benefits

T In the Park is one of the largest internationally renowned festivals in the world and is also the largest CarbonNeutral festival in the world. T in the Park is consistently a sell out success and the Live Nation sponsorship team have had a large amount of experience delivering and managing the events for previous sponsors. This is one of the biggest rock & roll festival opportunities of the summer!

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsReach 85,000 Music Lovers
16 - 24
25 - 34
Both
LocationTimingsMarketing ObjectiveOpportunity Type
Scotland13 Jun 13 - 23 Jun 14BUILD AWARENESSEVENTS
SPONSORSHIP / MUSIC
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