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Sponsorship and Product Placement for 'Deal or No Deal'

Provided by Sky Media
Sky Media is delighted to announce sponsorship and advertising opportunities for the arrival of hit game show 'Deal Or No Deal'.

Tell us about the Opportunity / What is it?

Sky Media is proud to announce sponsorship and product placement around the hit game show 'Deal Or No Deal' on Challenge. The show is presented by Noel Edmonds in which any one of 22 players could win up to £250,000. Continuing from its huge success on Channel 4, 'Deal Or No Deal' now brings its loyal followers to Challenge, and with its dedicated following, the show is sure to be a hit!

What is the Marketing Objective?

Brand awareness and sponsorship.

How does it work?

Deal or no Deal will be shown daily from the end of October, and simulcast afternoons, peak evening slots - weekdays and 2 weekend shows. At least 5 different episodes shown each week. The show will broadcast on Challenge and Challenge +1 (Available on Sky, Freeview and Virgin Media).

Who's used it in the past?

Please contact Sky Media for further information.

Features / Benefits

Hugely popular game show, as proven by its success on Channel 4, bringing with it a large number of loyal fans with the availability of Challenge on Sky, Freeview and Virgin Media will extend its potential audience. - Peak time and daytime showing makes it accessible to a wide range of viewers. - Long-running show, providing a huge number of exciting episodes throughout the week - Association with one of the UK's most popular game shows - First time the show has appeared outside of Channel 4 - Product placement opportunities also available

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kEstimated reach of 468k females aged 16-34
16 - 24
25 - 34
Female
Both
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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