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Sponsor Kim Wilde's Secret Songs on Magic 105.4

Provided by Bauer Media
Sponsor Kim Wilde every Sunday for Magic's Secret Songs as listeners share their special songs and the stories behind them.

Tell us about the Opportunity / What is it?

Bauer Media is pleased to offer the opportunity to sponsor Kim Wilde's Secret Song show. Kim knows a thing or two about music, being the most-charted British solo female act of the 1980s, with seventeen UK Top 40 hit singles throughout the decade. She won a Brit Award for Best British female artist in 1983 and still performs regularly on tours across the world.

What is the Marketing Objective?

Build brand awareness by engaging with Kim's loyal listeners. A unique opportunity to communicate with many listeners at once because Kim's show is regularly Commercial Number One with a weekly reach in Q3 2012 of 351,000 listeners and the leading market share of 8.9%.

How does it work?

Sponsorship of Secret Songs provides the client with tagged 30" Promotional Trailers that run from each Thursday to highlight the upcoming show with 3 x 10" Sponsorship tags running in each hour of the four hour show.

Who's used it in the past?

Please contact us for details.

Features / Benefits

Brand alignment with the Magic brand, which provides the world's best music along with the first news, travel and weather. Engage with thousands of loyal listeners each week.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k
25 - 34
35 - 44
45 - 54
Female
Male
ABC1
RADIO / REGIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
LondonAll YearBUILD AWARENESSBRANDED CONTENT / RADIO
SPONSORSHIP / MEDIA
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