This idea is archived

Target 180k fans at OXEGEN one of the biggest summer festivals

Provided by Live Nation Ltd
This is a great opportunity for a brand to work with OXEGEN widely regarded as one of the world's top music festivals.

Tell us about the Opportunity / What is it?

Today, OXEGEN is widely regarded as one of the world's top music festivals so it's easy to forget that the festival only started in 2004. Since then, Punchestown (Naas, Co.Kildare) has hosted some of the world's greatest acts and witnessed many unforgettable moments. It's a weekend dedicated to great entertainment, where festival-goers can experience everything from the high octane thrills of the festival funfairs to the more relaxed pleasures of the campsite cinema screen. Headline acts in 2009 were Kings Of Leon, The Verve, Rage Against The Machine, REM.

What is the Marketing Objective?

Brand Awareness, Build affinity with a key audience.

How does it work?

The official media partners provide significant opportunity for sponsors to extend the reach & lifespan of a campaign. These include broadcast sponsorship, supplements, experiential, sampling, cover mounts, promotions, ticket competitions & data capture.

Who's used it in the past?

Bacardi, Heineken, Hot Press, Red Bull, X Box

Features / Benefits

- OXEGEN is one of the largest internationally renowed festivals in the world. - ITis consistently a sell out success - Live Nation sponsorship team have had a large amount of experience delivering and managing the events for previous sponsors - This is one of the biggest rock & roll festival opportunities in Ireland

Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250k18-44 Adults (Minimum age 17), 180,000 fans
16 - 24
25 - 34
All Genders
ABC1
C2
Students
NON-TRAD OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL08 Jul 10 - 11 Jul 10BUILD AWARENESSEXPERIENTIAL
SPONSORSHIP / MUSIC / POP
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