Target 25-54's across Northern Ireland with Downtown Radio

Provided by Bauer Media
Described as "A Station Of The Place", Downtown Radio reflects life in Northern Ireland and is regarded as part of the fabric.
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Tell us about the Opportunity / What is it?

Broadcasting on seven FM frequencies and on AM to the whole of the province, Downtown's programming mix and diversity of output attract listeners right across the demographic profile. Mixed with hits from the 70s, 80s, 90s and today are all the ingredients to make the station distinctive to Northern Ireland. With more than 20 specialist programmes weekends and evenings, including Country Music, Folk, Gospel, Jazz and Classical - Downtown is a multi-award winning station including a Special Gold Sony Award for broadcasting in a divided community. Numerous ad opportunities. Find out more...

What is the Marketing Objective?

Downtown Radio's audience is primarily 35-54 year olds across Northern Ireland. A typical listener is likely to be female, aged 40 and living mid province. Family plays a large part in this listener's life and free time centres around this important nucleus. Holidays abroad, clothes and the home are the drivers for this middle income listener
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kReach: 276,000. Target Demographic: 35+
35 - 44
45 - 54
Female
Both
ABC1
C2
RADIO / REGIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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