This idea is archived

Target early adopters and peer leaders via specialist magazines

Provided by Future Publishing Ltd
Future’s portfolio provides a direct line of communication to this hard-to-reach audience, at a time when they are most engaged

Tell us about the Opportunity / What is it?

Future publishes over 140 high-quality specialist magazines and websites for consumers with a passion. Spanning markets from technology to outdoor pursuits to parenting, our titles reach people actively wanting to find out more about their own area of special interest. By slicing and dicing our portfolio into tailored brand combinations, we can provide access to a wide audience at a time when they are at their most involved and engaged.

What is the Marketing Objective?

Our brands are particularly effective at growing awareness and building loyalty. The specialist nature of our portfolio means that readers are particularly receptive to information, having already entered an environment related to their core interests. The titles are all about life-enrichment, and require investment of both time and money from the consumer. Time spent with the magazine impacts on their lives away from the reading moment, as ideas, recommendations and product information are carried forward and implemented.

How does it work?

We prefer a collaborative approach, and on receipt of your brief would put together a tailored package of brands to create a bespoke campaign. For example to reach an influential, cutting edge, affluent, discerning male audience we would suggest a range of titles across our technology and entertainment sectors: T3, T3 Home, Digital Camera, Edge, Total Film, Classic Rock

Who's used it in the past?

Nokia: Digital Camera, T3, Total Film. HMV: Classic Rock, Total Film. Intel: T3, T3 Home (all ads). Sony UK: Total Film, Alberto-Culver.

Features / Benefits

Use a clever combination of highly targeted brands to gain access to a hard-to-reach audience. Create extra impact by speaking to consumers in a trusted environment in which they have a close personal interest. Tap into Future's specialist market expertise to create tailor-made solutions to communicate effectively with our audience. Drive word of mouth communication by talking to peer-group leaders: - specialist readers are often seen as experts in their own right.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsMonthly circulation: 270,000 (ABC)
25 - 34
35 - 44
Male
AB
MAGS / CONSUMER
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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