This idea is archived

Target early adopters in-store with 'style tags'

Provided by Multiply
Style tags placed on hangers in independent fashion boutiques that bare significant importance to the target audience.

Tell us about the Opportunity / What is it?

These are bespoke style tags that are attached to garments within fashion outlets - such as jackets - by looping the tag through the inside label of the Garment. The tags can have any creative and can include a perforated section which could include money off coupons or other call to action sales drivers.....The creative possibilities are endless.

What is the Marketing Objective?

Reach style conscious consumers who are early adopters in the marketplace.

How does it work?

Style tags are a bespoke service, we recruit outlets that will reach the target market and brand profile of your product, this will be done from our existing network of partners as well as new target venues. Clothes shops and boutiques targeted for this campaign will be independent fashion outlets, unisex, male or female only with each store pre-approving the creative before it goes live. Service includes signed, weekly shop evaluation forms, distribution forms, weekly reviews and photographs of the campaign in store.

Who's used it in the past?

Previous brand clients include, Smirnoff Ice, Peroni and Nokia, for more information visit our website and the attachment on this opportunity.

Features / Benefits

This opportunity benefits from direct interaction with the consumer, perfect for raising brand awareness and launching new brands. The advertising is subtle and stylish allowing you to gain kudos and credibility via association with other style leading brands.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k16-34 Year old, early adopters
16 - 24
25 - 34
Both
ABC1
C2
NON-TRAD OUTDOOR
RETAIL MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBRAND ATTITUDE
Many more ideas on GetMeMedia.com   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas

Age

Gender

Media Route

Marketing Route

Full Search Options
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service