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Target over 600,000 AB1 adults with ICA Exhibition Sponsorship

Provided by Institute of Contemporary Arts
High profile individual exhibition sponsorship around the ICA's ongoing exhibition programme.

Tell us about the Opportunity / What is it?

An exciting opportunity to align your company with the world famous visual art exhibitions at the Institute of Contemporary Arts (ICA). From Picasso to Damien Hirst we are famed for exposing fresh, young, new art nationally and internationally. Based in the heart of the West End, our audience are opinion formers who dictate the future of cultural consumption - essential in the positioning and building of brands. The exhibitions in our three galleries change approximately every 2 months. We are looking for companies to sponsor individual exhibitions.

What is the Marketing Objective?

Each sponsor will reap the rewards of huge brand exposure and alignment with one of the world's foremost contemporary art galleries, offering unique CSR, internal and external marketing opportunities. As our galleries are free to the public our footfall is tremendous. Your brand will be on all literature and displays within the gallery, plus promotional material.

How does it work?

The ICA will achieve massive brand exposure for their partners via a fully integrated press and marketing campaign around the following events: high profile opening and closing parties for each exhibition; free access to the public; branded gallery literature and other material and merchandise B2B exposure via private corporate parties.

Who's used it in the past?

The ICA offers huge press coverage on sponsorship projects, such as: All Tomorrow's Pictures with Sony ericsson delivered £1m EAV; Beck's Futures generated £6.2m EAV; Beck's Fusions generated £3.1m with 127 Opps to see. Visit www.ica.org.uk/support to see more.

Features / Benefits

Association with the world's leading art institution - Huge brand exposure to a variety of social groupings - Cost effective marketing and image building.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kAB1 adults. Average footfall of 600,000+ per gallery
25 - 34
35 - 44
Both
AB
ABC1
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSPUBLIC RELATIONS
SPONSORSHIP / ARTS
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