This idea is archived

Target shoppers directly with highly engaging ads to mobile

Provided by bluepod media
A fantastic new opportunity to reach & engage shoppers with targeted marketing messages. (200,000 downloads per month).

Tell us about the Opportunity / What is it?

Bluepod Media offers advertisers the ability to communicate directly with consumers at targeted destinations in Top UK Shopping Centres. Bluepod Media have created a unique way to deliver effective marketing messages into the hands of consumers who have chosen to receive your content. This is an extremely targeted and cost effective marketing medium as you are only charged per successful download and you can target particular audiences based on the venues you wish to use.

What is the Marketing Objective?

Raise awareness. Get your brand / promotion noticed. Build Anticipation. Increase sales. Encourage take up of promotional offers. Mindset Marketing

How does it work?

We have established relationships with the leading UK shopping centres offering you the opportunity to send Bluetooth marketing messages to consumers who choose to receive your content. Consumers are sent a prompt asking them if they would like to receive content from the destination. If they say 'Yes' they will be sent a destination branded menu, with the option to download 3rd party advertising messages. From this menu, they choose which content they wish to view. If the consumer says 'No' they will not be prompted again. The consumer is always in control.

Who's used it in the past?

Warner Bros., LG, Toyota, Pepsi, Levis, Gillette, Adidas, ITV, BBC, Yahoo!, Yell.com, Sony Pictures, Entertainment Film Distribution, COI, ... case studies available on request. Warner Bros. were more than happy with the 430,000 successful downloads delivered in 29 days during December 07 for the film "I am Legend"

Features / Benefits

Your brand reaches potential customer on the most personal device they own. You have the opportunity to target a consumer when they have dwell time and can connect with your brand when they have 'time to spare'. You get the opportunity to send creative, innovative content to engage the consumer and allow them to interact with your brand on a new level. Good content will have great impact and offers longevity and virility as a consumer with keep the content on their phone, view on several occasions and share the content with their friends.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsShoppers. 200,000 downloads per month.
16 - 24
25 - 34
Female
Male
AB
ABC1
MOBILE
RETAIL MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
All RegionsAll YearBUILD AWARENESSDIRECT MARKETING
SALES PROMOTION
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