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Target sports fans around Euro 2012 on Dailymotion

Provided by Unanimis
Sponsor Euro 2012 across multiple screens

Tell us about the Opportunity / What is it?

Dailymotion is the 2nd largest video site in the world that offers the best content from users, independent content creators and premium partners. Using Dailymotion as a brand partner we can create an engaging web series commissioned by you the advertiser and delivered by Dailymotion's (semi-professional) 'Motion Makers' . The sponsored web series will be integrated into the Euro 2012 channel across web and mobile and will feature live scores and news feeds The advertiser also has the opportunity to socially connect with their target audience via the social TV app TV Check

What is the Marketing Objective?

Align your brand with a global sporting event (155 million people watched each Euro 2008 match on average*) To drive mass brand awareness across a multi- screen campaign that touches on social, web and mobile *Sources: UEFA, 2008

How does it work?

The sponsor will be involved in creating this bespoke web series content with Dailymotion's Motion Makers to ensure branding & messaging standards . The web series will feature on the dedicated Euro 2012 channel. In conjunction with this the social TV app TV Check will be available for download. This app contains intelligent visual recognition technology which allows the user to connect with a broadcast via their iPhone, see exclusive content and win prizes. A social content distribution unit will drive traffic to the web series and downloads of the app

Who's used it in the past?

Everyone from drinks brands, films, video games, cars, electronics

Features / Benefits

Maximum reach across multiple screens Access to a premium publisher network Association with a new, innovative social TV app: TV Check, 100% share of voice

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsABC1, 70% male audience, 15-34
16 - 24
25 - 34
35 - 44
Male
ABC1
MOBILE
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / SPORT / FOOTBALL
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