This idea is archived

Target the Millennium Stadium Cardiff

Provided by Plakativ Media Ltd
SITE NOW DEAD

Tell us about the Opportunity / What is it?

This excellent opportunity enables you to target high numbers of people attending events at the Millennium Stadium. The Millennium Stadium is a renowned venue, seating 74,500 spectators and hosts many major events.The site also faces Cardiff Central Station and the main bus terminal and is situated on Millennium Plaza. This entertainment venue neighbours the stadium and attracts the cities young demographic, housing a huge 14-screen multiplex cinema, nightclub, restaurant, café, bars and a comedy club.

What is the Marketing Objective?

Brand stature and awareness.

How does it work?

Outdoor advertising is an impactful and unique way to communicate with your consumer. Unlike other forms of advertising the consumer is not required to ' turn a page' or 'switch a channel'. It is engaging and unobtrusive, sitting well in our everyday lives as we all spend more and more time out of our homes.

Who's used it in the past?

This high profile location has previously been used by BSkyB, COI Health Challenge for Wales, Stella Artois, ThomsonFly, Argos, Magners and Walkers

Features / Benefits

The only giant outdoor advertising available targetting the Millennium Stadium exterior

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kTarget over 500,000 vehicles per month
16 - 24
25 - 34
35 - 44
Male
AB
ABC1
NON-TRAD OUTDOOR
OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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