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TCM Classic Shorts

Provided by Turner Media Innovations
Unique sponsorship of one of the most prestigeous short film competitions in Europe, its associated awards and on-air season

Tell us about the Opportunity / What is it?

An annual short film competition created by film channel TCM, now entering it's 9th year. It is one of the most prestigious and valuable short film competitions across Europe awarding £10,000 prize money. Supported by high profile judges who have included Dame Helen Mirren and Ewan McGregor. Opportunities exist for main sponsorship, media partners, drinks partner and/or product sampling opportunities. Main sponsorship includes accreditation on awards print, online and marketing campaign, event sponsorship, on-air sponsorship of related season

What is the Marketing Objective?

Build awareness, support grass roots film-making

How does it work?

TCM promotes the competition from May-October targeting filmmakers and students through inserts, ads and film festivals. The competition is supported by a host of high profile judges who read like a who's who of the film industry. Event sponsorship includes branding on all event print and ads, online and on the film channel TCM. The competition culminates in an award ceremony held as part of the BFI London Film Festival which is followed by an exclusive party.

Who's used it in the past?

Major alcohol brands who support the after party. Empire Magazine & Sight & Sound.

Features / Benefits

A unique opportunity to support a grass roots film competition with an exclusive awards ceremony and TV branding attached. This sponsorship package gives a brand the chance to associate itself with an incentive dedicated to the support of filmmaking through to the glamour of high profile films as part of the London Film Festival. Logo on all print associated with competition, substantial branding and editorial opportunities on website, event branding and promotional opportunities. On-air logo accrediation on the digital, cable and satellite film channel TCM.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k16-34 Students & filmmakers,6 month campaign reach 1 million
16 - 24
25 - 34
Female
Male
AB
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL27 Oct 08 - 30 Nov 08BUILD AWARENESSEXPERIENTIAL
SPONSORSHIP / ARTS
SPONSORSHIP / MEDIA
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